Never Expires (Guaranteed to pay out)
Living Benefits
Builds Cash Value
To cover Burial/Cremation
To leave money behind to family
Looking for Cash Value
If over age of 65
If they are not healthy enough to qualify for term
Expires (10-35 years)
Some products have living benefits
High coverage limits
No Cash Value
To cover debt (mortgage, car loan, credit card debt)
Young age
Wants a very significant amount of coverage 100k+
Chronic Illness
If the insured is unable to perform 2 out of 6 "activities of daily living" (like bathing, dressing, eating, etc.),
Critical Illness
illness such as cancer, heart attack, stroke, etc.
Terminal Illness
diagnosed with a terminal illness with a life expectancy of 12 months or less
Part of your payment goes toward the life insurance
The other part goes into a cash account inside the policy
That savings grows over time — that’s your cash value
Borrow money from it (use it to pay bills, go on vacation, go to Vegas, put it on black, etc.)
Use it to help pay your premiums
Questions to ask your Client
Who are you trying to protect?
Why is that important to you?
Where is your family going to live god forbid you get into a car accident or go into a coma and can’t work?
What happens to you if you lose your job because you get diagnosed with cancer and must go through treatment
When is the right time for you to really get protection for your family?
How is it going to make you feel to know that if or when something happens to you, your kids won’t have to lose their home or your partner won’t have to work three jobs to keep up?
How would your family feel about you knowing that you could have gotten protection in place and you didn’t if something happens to you?
5 reasons people don’t get it:
No trust
No need
No want
No urgency
No money
If we handle these five things during the call then when we get to the end there’s no objection.